Pond's
Flawless White
Developed through Ogilvy Asia Pacific, this launch of
a new Pond’s skincare range goes beyond traditional
advertising and into the realm of pure entertainment.
Designed to appeal to young Asian women, this mini-drama
series follows the fate of a young woman who faces an emotional
dilemma when her boyfriend returns from abroad with another,
prettier woman. The 5-part series has captivated audiences
across the region as they follow her sometimes painful
journey from despair though to acceptance, self-assurance
and finally true love.
The campaign represents a new direction for skin-care advertising
in Asia which is dominated by traditional glossy imagery
or celebrity endorsement.
Click here for Episode 4
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